NBA Launches First Mobile Web Site In China

Beijing, September 14, 2007 – KongZhong Corporation (Nasdaq:KONG) and the National Basketball Association jointly announced today a multi-year partnership agreement and the launch of the official NBA China WAP site that KongZhong will produce and manage. The announcement was made at a press conference with KongZhong Chairman and Chief Executive Officer Zhou Yunfan, NBA China Managing Director Mark Fischer and NBA All-Star Yao Ming.

The new service will provide NBA fans with a broad range of content options including news, scores, editorial content, player interviews, TV schedules, wallpapers, ring tones, video clips and live NBA games.

Users will be able to access the service via the WAP URL cn.nba.com on their mobile handset. The official NBA WAP site will connect NBA fans with the NBA experience anywhere, anytime in China and will feature the latest scores, game and player updates. The site will provide a range of content free to the consumer on an ad-supported basis, as well as offer premium content that users can download.

“We are delighted to be partnering with the NBA to make its compelling content available to Chinese mobile users,” said Zhou. “With the internationalization of the NBA and the nearly 500 million mobile phone users in China, this cooperation symbolizes the rapid growth and the significant influence of wireless Internet as the next-generation media.”

“This partnership with KongZhong provides fans in China yet another way to enjoy the NBA,” said Fischer. “We are thrilled to launch the NBA WAP site in China.”

Yao commented, “The first ever NBA wireless web site in Chinese will give fans access to the NBA anywhere, anytime.”

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source : NBA.com