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Monday, September 24, 2007

Dwyane Wade, NBA Team Up With Cartoon Network

WASHINGTON, D.C., Sept. 24 — Tipping off the nationwide celebration of "National Recess Week" Cartoon Network today announced a major partnership with the National Basketball Association's social responsibility arm, NBA Cares (www.nba.com/nba_cares), to help enlist one million volunteer hours to rescue recess across America. NBA Community Ambassador Bob Lanier was on hand in Washington D.C. for the announcement, which comes on the heels of a new report by the Robert Wood Johnson Foundation, concluding that recess is the single best way to help kids be more physically active, but that it is in decline in schools primarily serving children from minority and low income families. The complete report is available at www.rwjf.org/goto/sports4kids.

"I've been extremely fortunate and blessed to work with people who've helped me along the way, so I've made it a priority to give my time and energy back to young people whenever I have the opportunity," said Dwyane Wade, Miami Heat guard and 2006 NBA Finals MVP, who has signed on to serve as the national spokesperson for Rescuing Recess. Wade will lead fellow NBA players, legends and WNBA stars in making public school appearances during the school year as volunteer recess monitors. He will also appear in a national on-air spot to promote Rescuing Recess (www.rescuringrecess.com), the award-winning campaign created by Cartoon Network to champion the benefits and importance of daily recess in schools.

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source : NBA.com

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