Viagogo, NBA Strike Deal for NBA Europe Live

Viagogo, Europe’s leading secondary ticketing company, and the National Basketball Association (NBA) today announced an agreement that will make viagogo the official secondary ticketing partner of 2007 NBA Europe Live Presented by EA SPORTS™ in London.

The partnership, which marks the first time that the NBA has had a secondary ticketing partner in Europe, allows viagogo to serve as the official secondary ticketing provider of the game at The O2 in London between the Boston Celtics and Minnesota Timberwolves on October 10. viagogo will provide fans with a secure and guaranteed way to buy and exchange game tickets online. In addition, viagogo will auction off exclusive NBA Europe Live packages that will include tickets to the game and related events in London.

“The National Basketball Association is a huge draw for sports fans and we’re excited to be working with them to bring the best of US basketball to the UK,” said viagogo CEO Eric Baker. “viagogo is unique as it offers fans the only safe, secure and guaranteed way to see this sold out game, and this deal cements our leadership position as the best online ticketing destination for live events.”

“There is a high level of excitement in the UK as we prepare to stage the first NBA event in the country since 1995,” said Sophie Goldschmidt, Vice President, Marketing Partnerships and Business Development, NBA Europe. “With tickets to the game sold out it is a natural fit for us to partner with viagogo, the leading secondary ticketing company in Europe.”

Working with the NBA extends viagogo’s roster of key sports partnerships into top class basketball, having already established itself in football and rugby as the official secondary ticketing partner of Manchester United, Chelsea FC, Everton FC, Blackburn Rovers FC, Portsmouth FC, FC Bayern Munich, Heart of Midlothian FC and rugby clubs London Wasps and Leicester Tigers.

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source : NBA.com